Product work
What was built, and what it was trying to change about someone’s behaviour.
Growth work
How it reached people and stayed in their week. Commercial and lifecycle, not brand or media buying, which I did not run directly.
Product and growth
Product makes a thing worth using. Growth puts it in someone’s hands and keeps it there. Neither one gets you adoption on its own, so here is both: what I built, and how it reached people, across three companies.
What was built, and what it was trying to change about someone’s behaviour.
How it reached people and stayed in their week. Commercial and lifecycle, not brand or media buying, which I did not run directly.